Services

  • BRAND PLATFORM

    • Brand ideation workshop
    • Primary and secondary research
    • Focused marketplace definition
    • Ideal target audience profiling
    • Complete brand attributes
    • Articulate positioning statement
    • Brand stewardship guidelines

  • MARKETING COMMUNICATIONS PLAN

    • Define objectives, measurable goals
    • Achievement strategies
    • Distribution
    • E-commerce
    • Digital interactive/web
    • Print and broadcast media
    • Social media
    • Public relations
    • Collateral
    • Sales support
    • Point-of-sale
    • Messaging
    • Campaign architecture
    • Budget optimization
    • Tactical action plan, timetable

  • CAMPAIGN EXECUTION & MANAGEMENT

    • Campaign creative concepts
    • Design
    • Copywriting
    • Production: web, print, broadcast, colllateral and sales support
    • Media negotiation, placement, monitoring
    • Events
    • Tracking and data analysis
    • Guest satisfaction